Building a World,
Not Just a Game.
Four years. One brand. Eleven million people who showed up because it felt like home.
The numbers:
11M lifetime users
1M daily active users at peak
300K+ on X
200K+ on Discord
Led a 36+ person team across creative, community, and marketing
Hosted weekly live streams hosted for four years running
Pixels didn't grow because of a marketing budget. It grew because every touchpoint felt like it came from the same place. Every post, every video, every announcement, every meme. That was intentional. That was the job.
As CMO, I build and protect the Pixels brand, leading creative direction across visual identity, video production, social content, and community culture simultaneously. Not delegating the vision and approving the output. Actually in it. Writing the copy, cutting the video, fixing the kerning, then presenting the strategy on stage.
The community has grown to 11 million lifetime users and peaked at 1 million daily active users. Numbers that don't happen without a brand and community people genuinely trust.
Speaking of community, it’s really is everything. My #1 job is: keep Pixels looking and feeling alive publicly, and for our users. LiveOps events, of any magnitude, are core to my strategy.
Pixels taught me that great brand isn't loud. It's consistent, considered, and deeply human.
Stacked.xyz Product Release Video 2026
Here’s what I’ve done:
Brand & Creative
Built and maintained a complete brand identity across a live game with millions of users
Led creative direction across social content, launch campaigns, video, live shows, keynotes, and crisis communications
Launched two additional products with brand and creative strategy
Developed in-game narrative, world lore, and game copy
Content & Production
Produced and hosted weekly live shows for four years
Written all copy across X, Discord, Substack, Telegram, and Binance Square
Spoken publicly at industry events and conferences
Created in-game events for users to engage with and make content about
Community
Managed community culture and moderation at scale across Discord and X
Grew a combined community of 500K+ across platforms over four years
Built the tone, voice, and culture that kept players engaged and invested between content drops
Developed and ran a creator and influencer program to extend community reach across crypto, gaming, and mainstream audiences
Leadership & Management
Managed a 36+ person team across creative, community, and marketing
Built and led a creator and influencer program
Sourced and managed external creator partnerships across crypto, gaming, and mainstream audiences
The tools:
Figma
Illustrator
InDesign
Procreate
Premiere Pro
Audition
Notion
Asana & Jira
Discord
X
Substack
Telegram
Binance Square
Instagram & Tiktok
ChatGPT & Claude
Google AI Studio
